What Makes A Website Credible

With literally millions of websites competing for visitors, it can be challenging for prospective buyers to determine whether they are visiting a legitimate business. So, the credibility of a website has become more critical than ever. A website’s credibility is crucial in gaining visitors’ trust and ultimately influencing their actions. Whether convincing them to make a purchase, subscribe to a blog, or download a brochure, credibility plays a significant role in persuading users to engage with a website.

Does your website lack credibility?

How do you know if your website has a credibility problem? Your bounce rate may be a clue. The bounce rate is a metric used to determine the percentage of visitors leaving a website after viewing only one page. If many visitors are not exploring other pages or quickly leaving the site within 20 seconds, it could indicate that the website is failing to meet their expectations or fulfill their needs. Other factors, such as the visitor’s location, device, and browsing history, can also impact the bounce rate.

Website Credibility Checklist

We have compiled a helpful checklist of seven actions that instantly boost your website’s credibility.

• Social proof your website: Social proof is arguably the most powerful marketing tool to make your website credible. Creating case studies, inviting customers to leave reviews, and publishing video testimonials that link to your social media profiles are some of the most popular and effective methods.

• Hire a professional website designer: A well-designed website gives visitors a positive first impression of your business, making them more likely to do business with you. When hiring a website designer, choose someone with experience in your industry who can create a custom website that reflects your brand. You should also ensure the designer knows the latest web design trends and best practices and doesn’t use stock templates.

• Display trust certificates: Trust certificates are a great way to prove your business is legitimate and secure. Several trust certificates, such as the Norton Secured Seal and the McAfee SECURE seal, are available. You may also want to consider BBB Accreditation and display their seal on your website to boost consumer confidence.

• Showcase online reviews: Online reviews are a great way to build trust and credibility with potential customers. You can embed reviews from third-party sites like Google My Business and Yelp or create a review section on your website.

• Use authentic images of your business: Using real pictures and video footage rather than stock photos will help make your website more visually appealing and show visitors that you are operating a legitimate business.

• Publish content regularly: Regularly publishing quality content can help establish your company as an expert in their field. This will also help keep your existing visitors engaged and attract prospective customers.
• Present your business to the media: Garnering media attention is another effective way to make your website credible. When potential customers see that your business has been featured in the media, they are more likely to trust that your website represents a reputable and credible business. You can collect and display media mentions on your website or marketing materials.

We Build Credible Websites 

Like any other professional, your digital marketing agency and SEO partner are vital to your business to get your website noticed and achieve profitable results from your marketing budget. Your website or landing page can be your best salesperson when it generates measurable results that lead to more customer visits. At Brandtastic, we have a creative, talented team of professionals with the skills to execute the best SEO, content, and website branding strategies so you can attract new customers and strengthen existing business relationships in 2023 and beyond. 

Frank Motola, President of Brandtastic, has been helping clients get their website noticed since 1998. So, call Frank today at (813) 441-0275, and let’s work on improving your website credibility to attract more customers (and profits) for your business.