Ideas to Spice Up Your Thanksgiving Marketing

Who wants to think about marketing for Thanksgiving? Holidays are for relaxing, eating good food, and spending time with family and friends, not work. However, Thanksgiving kicks off the Christmas shopping season and people are already in a festive mood, making it the perfect time to engage with your audience and show them how you’re different from your competitors. Here are some creative Thanksgiving marketing ideas you can employ to show that you appreciate your customers and hopefully inspire them to remember you when they need your service or product.

Create a Thanksgiving-Themed Social Media Campaign

Social media is perfect for holiday-themed campaigns. Engage customers by encouraging them to post pictures or stories telling people what they’re grateful for. You could host a “Thanksgiving Moments” contests where followers share their holiday prep, family traditions, or favorite dishes. Encourage them to tag your brand with a specific hashtag. Reward the top posts with discounts or freebies to create a buzz while broadening your social media reach.

You could also develop Thanksgiving-themed video content. Short recipe clips or decorating ideas grab attention and give real value while keeping your brand front and center. Be sure to tailor your posts to your product or service. For example, a home decor brand could post a table-setting tutorial, while a food-based business might share a quick appetizer recipe.

Showcase Customer Appreciation with Special Offers

Thanksgiving is about being thankful, so let your customers know that you appreciate their loyalty. Personalized offers and discounts can make them feel special, especially if you come up with a catchy name for it, like the “Thanks-Giving Back” promotion. One idea is to offer a special discount code that’s valid only on Thanksgiving weekend or provide limited-edition products for holiday shoppers.

To make it more exclusive, offer early access to Black Friday deals to customers on your email list. You could also thank them by adding a personal note to their purchases during the holiday season with an appropriately festive postcard or small freebie. Showing appreciation goes a long way to retaining customers and making them feel valued.

Organize a Virtual Thanksgiving Event or Workshop

Most people want to get to the celebrations but are drowning in preparations for the holidays. A virtual event could be a cool way to engage and connect with people who don’t have the time to come to a venue. Hosting an online workshop or event can be entertaining or informative. For example, a company that makes kitchen products could host a virtual event showing how to make fast, easy holiday snacks using their brand of air fryer. A health and wellness company could host an event that helps people relax and take a breather from the holiday stress.

Add a Charitable Element to Your Marketing

Thanksgiving is a time to reflect on what we’re grateful for, but also a time to give. Consumers love supporting businesses that give back. Consider adding a charitable twist to your Thanksgiving promotions, such as pledging to donate a percentage of sales to a local charity or shelter. Alternatively, invite customers to contribute. For example, you could run a campaign where each social media post with a specific hashtag result in a donation.

You could also partner with a charity to set up a Thanksgiving “round-up” option, where customers can round up their purchases to the nearest dollar with the difference going to a charity. This makes your business part of a greater cause and h helps customers feel good about their purchases.

Run a Flash Sale on Thanksgiving

A flash sale can be an exciting way to kick off the holiday season for early customers. While Black Friday might be known for big discounts, a quick, exclusive Thanksgiving Day sale can stand out. Another twist could be bundling items into Thanksgiving gift packages, adding value by saving customers time and effort as they shop for holiday essentials.

Contact Brandtastic for help with your holiday marketing or any other marketing efforts.